Micromax on Friday launched a new line of feature phones - Joy - alongside a new packaging style that using pouches instead of boxes, ostensibly to reduce cost and maintain value for money. The Joy series has been launched with two new handsets, the X1800 and X1850, priced at Rs. 699 and Rs. 799 respectively. While the Joy X1800 already hit the shelves starting Thursday, the Joy X1850 will reach the market "in a week's time. The Micromax Joy X1850 (seen above) is also a dual-SIM phone, and sports similar specifications like the Joy X1800 except a slightly different look and an 1800mAh battery rated to deliver up to 642 hours of standby time and 7.5 hours of talk time. The handset measures 114.5x50.5x15.8mm. Both the feature phones are Bluetooth-enabled and include FM radio connectivity.