Reliable phone leaker Evan Blass, @evleaks on Twitter TWTR -4.00%, has suggested that AT&T T -1.18% is already testing two new Samsung phones with the model numbers SM-G930A and SM-G935A which will likely turn out to be the Samsung Galaxy S7 and S7 Edge. Samsung has already given hints that it will move forward a phone launch, and with CES happening in early January that seems like a logical launch platform for new devices. In the past Samsung’s phones have tended to launch a little bit later in the year. Last year everything was confirmed at Mobile World Congress after months of rumour and speculation. The big question I have is simply “why”. I think the S6 and S6 Edge are two of the best phones ever made on any platform. Rumours of weaker-than-expected sales have blighted Samsung and affected it share price, but the phones have recently picked up in sales volume, thanks to the natural lowering of prices as the phones age. What can the S7 and S7 Edge bring that will make all those people who didn’t buy the S6 reach for their wallets? Who knows. Perhaps a reduction in price would be the biggest driver for Samsung, but the firm wants to sell in the high-end of the Android market, so dropping the price down too much simply isn’t an option.